FILE PHOTO: PS5 by PlayStation is displayed in a GameStop in Manhattan, New York, U.S., December 7, 2021. REUTERS/Andrew Kelly新2正网平台出租（www.hg108.vip）是皇冠（正网）接入菜宝钱包的TRC20-USDT支付系统，为皇冠代理提供专业的网上运营管理系统。系统实现注册、充值、提现、客服等全自动化功能。采用的USDT匿名支付、阅后即焚的IM客服系统，让皇冠代理的运营更轻松更安全。
TOKYO: (Reuters) Sony Group Corp said on Thursday it was hiking the price of its PlayStation 5 games console in markets including Europe, Japan and Britain following economic pressures including rising interest rates.
Sony said it is raising the price of the disk drive equipped version of the console to 549.99 euros ($550.81) from 499.99 euros previously in Europe with a similar hike in Japan.
ALSO READ: Sony unveils high-end PS5 controller with parts you can mix and match
The Japanese entertainment conglomerate said there would be no price increase in the United States, where it is locked in battle with Microsoft Corp's Xbox, which is aggressively expanding its games subscription service.
"We're seeing high global inflation rates, as well as adverse currency trends, impacting consumers and creating pressure on many industries," Sony Interactive Entertainment Chief Executive Jim Ryan wrote in a blog post.
ALSO READ: Sony facing class-action lawsuit for allegedly concealing PS5 defects,
The price hike comes as Sony's games business has been squeezed by supply chain snarls feeding into hardware shortages, with the conglomerate aiming to boost PS5 production for the year-end shopping season.
While the price hike "is a necessity given the current global economic environment and its impact on SIE's business, our top priority continues to be improving the PS5 supply situation," gaming chief Ryan wrote.
Sony aims to sell 18 million units of the hit device in the current financial year after selling 11.5 million units in the year ended March.
"Although wide ranging, the PS5 price increases are relatively nuanced and are taking place in markets where the impact is being felt the most with an added layer of squeeze coming from the strength of the U.S. dollar," Ampere Analysis analyst Piers Harding-Rolls wrote in a blog post.
"Microsoft will take advantage of Sony's increase to push its 'value' message," Harding-Rolls added.
($1 = 0.9985 euros)
(Reporting by Sam Nussey; Editing by Edmund Blair, Jason Neely and Ana Nicolaci da Costa)